TANJONG PAGAR — Gothere Advertising Launch Event, April 1, 2009 — Gothere co-founder and Director of Business Development Toh Kian Khai introduced GothereChannelAds today, a revolutionary system for businesses and brands to connect with users and serve advertising to all kinds of audience.
“GothereChannelAds represents a revolution in digital media advertising,” Toh told an audience of marketing and advertising executives in Tanjong Pagar. “For the past 8 years on the Internet, the major players have been focusing their efforts on trying to serve more targeted advertisements. With online advertising expected to decline by 10% in 2009, innovation is essential to a company's survival. We think that the solution has been right in our face all the time; do away with targeted advertisements to increase exposure to everyone.” GothereChannelAds is designed to offer a simple advertising solution for everybody, including individuals.
Gothere has differentiated its ad program with several key features, including the disclosure of the cumulative ad revenue generated by every click - improving transparency and accountability to all our clients and users. Unlike other paid listing services, Gothere's innovative advertising technology identifies that all users are interested in viewing all advertisements. “Users can see all kinds of advertisements and advertisers are rewarded with average click-through rates at least five times higher than the industry average for targeted ads”, according to KK. “GothereChannelAds simply generates more revenue”, KK summarised, “for the advertising network.”
The core of the Gothere advertising program aims to increase advertising revenue simply by displaying more ads to the same users. Advertisers gain an advantage as their ads are shown to the widest spectrum of users possible. "It's refreshing to find a self-service advertising program like GothereChannelAds, with which we see no questions asked regarding the type of product we’re trying to promote," said Lehmen Brathers, marketing manager for buyUStoxicassets.com. "GothereChannelAds is one of the best kept secrets on the web. Don't assume what your users want, because you simply do not know."
GothereChannelAds enables advertisers to reach out to all potential customers by serving an ad that need not necessarily match a user's search query. The result is a highly untargeted ad that appears all the time, ensuring advertisers will reach out to the entire user base of Gothere. For example, entering the query "chilli crabs" into the search box on Gothere's search page produces search results and a stream of advertisements. The quick loading text and image ads that appear on the right of the map will not be restricted to just seafood. This enhances the overall search experience for Gothere users by providing a huge amount of ads on the advertisement bar, and benefits advertisers by increasing the total number of impressions drastically, click-through rates have also been shown to increase proportionally. Gothere will eventually support the use of GIFs, pop-ups, animations, and flashing logos, allowing all advertisers to reach their audience in the most creative ways possible.
Gothere’s ad program offers the following features:
- Instant ad creation: Ads are online immediately after your order is confirmed.
- Ad preview tools: See how your advertisement will look before it's posted on Gothere's search results page.
- Unlimited ad creation: Advertisers are free to create and publish different versions of an ad to see which ones get the best response from users.
- Web-based reporting tools: Instant access to reporting tools online that displays click-through rates and number of impressions delivered.
- Ad performance feedback: Advertisers can see real-time feedback via a visitor interest bar to measure the overall effectiveness and popularity of an ad.